JSW Motors, led by billionaire industrialist Sajjan Jindal, is preparing to enter the Indian passenger vehicle market with a plug-in hybrid electric vehicle (PHEV) SUV. According to industry sources, this premium SUV is expected to launch in June and may carry a price tag of around ₹45 lakh. As a result, JSW Motors is positioning itself directly against established luxury brands such as BMW and Mercedes-Benz.
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Until now, PHEV technology in India has largely remained the domain of luxury automakers. However, JSW Motors aims to change that perception by introducing a domestically branded premium hybrid SUV. Therefore, this move signals JSW’s ambition to bridge the gap between mass-market electrification and luxury mobility.
Production Plans and Manufacturing Location
JSW Motors has confirmed that production of its upcoming PHEV SUV will begin at a new manufacturing facility in Chhatrapati Sambhaji Nagar (formerly Aurangabad), Maharashtra. Moreover, this plant will play a central role in the company’s long-term automotive strategy.
Speaking on January 13, JSW Motors CEO Ranjan Nayak stated that the company plans to enter the passenger vehicle segment by the end of 2026 with a hybrid model. Meanwhile, the upcoming manufacturing facility is expected to support not just this launch but future electrified products as well.
Global Partnerships and Clean Energy Focus
In addition to manufacturing preparations, JSW Motors is actively exploring technology partnerships with several international automotive companies. According to sources, these discussions have reached an advanced stage, and a formal agreement could be signed within the next few weeks.
Furthermore, these partnerships will focus on clean energy solutions that remain underutilized in India. These include electric vehicles, hybrid technologies, and range-extended electric vehicles (REEVs). Consequently, JSW Motors aims to build a diversified product portfolio that balances performance, efficiency, and sustainability.
In an email response, Ranjan Nayak emphasized that the company is evaluating multiple global partners for technology collaboration. Additionally, he confirmed that JSW’s retail and distribution strategy is progressing as planned, with the first dealership expected to open close to the product launch timeline.
Retail Strategy and Future Disclosures
While interest around the JSW Motors PHEV SUV continues to grow, the company remains cautious about revealing too many specifics. Therefore, Nayak clarified that it would be premature to comment on final partnerships, investments, or detailed product specifications at this stage.
However, he also assured that JSW Motors would share more information as key milestones are achieved. As a result, industry watchers expect gradual disclosures over the coming months, especially as the launch window approaches.
JSW Group’s Expanding Automotive Footprint
JSW Group, a $24-billion conglomerate with interests in steel, energy, infrastructure, ports, and paints, formally entered the automotive sector in late 2023. This entry came through the acquisition of a stake in MG Motor India from China’s SAIC Motor.
Currently, JSW Group and Everstone Capital jointly hold a 51% stake in MG Motor India, now renamed JSW MG Motor India. Moreover, JSW is reportedly keen on increasing its ownership by acquiring additional shares from SAIC.
JSW MG Motor India manufactures both electric and internal combustion passenger vehicles. Meanwhile, the brand has emerged as the seventh-largest carmaker in India and the second-largest EV manufacturer after Tata Motors.
Strong Growth in India’s EV Market
The company’s EV performance has been particularly impressive. In 2025, the MG Windsor became India’s best-selling electric passenger vehicle. Additionally, data from the Federation of Automobile Dealers Association (FADA) shows that JSW MG Motor India’s EV sales surged by 136% year-on-year to 51,387 units.
This figure represents nearly 30% of India’s total EV market. During the same period, the overall electric passenger vehicle market in India grew by 77%, reaching 176,817 units. Consequently, JSW MG Motor India has cemented its position as a key player in the country’s electrification journey.
Future Outlook for India’s EV and Hybrid Segment
Looking ahead, major automakers such as Tata Motors, Mahindra & Mahindra, Maruti Suzuki, and Hyundai are expected to strengthen their EV portfolios over the next 12 to 18 months. Therefore, competition in the electrified vehicle space is set to intensify.
Industry experts believe that India’s EV penetration could rise from 4% in 2025 to nearly 10% within the next two years. Against this backdrop, JSW Motors’ decision to debut with a premium PHEV SUV appears both timely and strategic.
Overall, the upcoming JSW Motors PHEV SUV represents a significant step for the brand. Moreover, by combining premium positioning, hybrid technology, and strong manufacturing backing, JSW Motors is clearly aiming to make a lasting impact on India’s evolving automotive landscape.
| FAQ | Answer |
|---|---|
| When will the JSW Motors PHEV SUV launch? | The SUV is expected to launch around June. |
| What is the expected price of the JSW PHEV SUV? | The expected price is around ₹45 lakh. |